The Proud Family Wiki
The Proud Family Wiki

Oscar Jackson Proud is one of the protagonists in The Proud Family and The Proud Family: Louder and Prouder. He is the father of Penny, BeBe, and CeCe Proud. An over-protective father who is considered a loser by many, Oscar is the owner of a factory named Proud Snax.

Physical Appearence

Oscar is a tall, thin middle aged African American man with short dark hair and brown eyes. He wears a light blue work shirt with a white collar, a purple tie, dark blue pants with black suspenders, and dark shoes.


Oscar is the longtime rival of mogul Wizard Kelly. He is the creator of the Proud Snacks, which he tries to make others eat, but ends up making them sick except Peabo, who is the only person who likes them. The snacks appear to have a mutagenic component, Penny tried them on Halloween and gains superhuman powers.

Some running gags throughout the series are Oscar getting into trouble, causing trouble, people complaining about his nasty snacks, getting into arguments, and getting hurt by Suga Mama when he insults her who has no respect for him. It's unknown why he just doesn't improve his snack recipe, though he does often try to at times.


Oscar is entrepreneurial and strict-laced. He loves his wife and his family very much, but has a strong weakness for beautiful women, often finding himself in situations where he has the opportunity to cheat on his wife, but is always caught by a furious Trudy before anything happens. In spite of his rivalry with Wizard Kelly, he does enjoy coming and going to his stores and restaurant for his amusement.

Oscar's heart has suffered deep wounds from his childhood, from Sugar Mama and his father always favored Bobby over him and did almost everything together, to suffering a humiliating defeat by Wizard Kelly in their adolescent basketball game. However, despite their constant antagonistic relationship, Oscar and Suga Mama do love each other.